mark cuban's blog

http://www.blogmaverick.com/

The blog I choose to analyze is the Blog Maverick by Mark Cuban. I have known about his blog because I like sports, but have never really read it. The colors are light blue and white, nothing particularly fancy or unique looking about it. In fact, if I stumbled across it without knowing, I wouldn’t have known it was a billionaire’s blog. When this blog was first started it’s purpose was so that a big time sports owner could connect personally with his fans, and so he could get his points out there about professional sports. It is making him seem like an accessible billionaire sports owner who really does care about the people that pay to see his teams. Judging by the comments he gets, it would seem mostly sports fans read his blog, but often times you can’t tell because the posts aren’t always about sports. There was his famous post that trashed Donald Trump, and other posts about a movie he funded. These are ways he makes his blog more popular by not just writing about sports all the time. Many people have probably checked it at least once when his name was in the news because they know that he will respond to it on the blog. I think this blog is one to be analyzed for its topics of invention: that is to say that people are judging this on the arguments he is making rather than any other reason. Sports fans want to feel like they have a voice in how their team is doing. Mark Cuban making this blog was genius on his part because he knows the fans will like him more and give him leeway if the team is struggling or don’t like a decision he makes as owner. Cuban understands new ideas and probably even has some money invested in 2.0 himself.