Tuesday, February 5, 2008
communication mediums
There is no doubt that without written word, we would be severely held back in terms of communication. In fact, you wouldn’t even be reading this right now if it wasn’t for the continuation of the medium of technology and the ways in which we write words. I think the reading brings up an interesting point when it says that it is more important the media man uses to communicate than what they are actually communicating. This says a lot about how we listen, and how our minds are convinced. This reminds me of the story about the first ever political advertising for President in 1952. Eisenhower, (who won) decided to use the new technology of TV to his advantage by running ads, while his opponent refused because he thought it would be disgraceful. Four years later the same candidate ran again and decided to run TV ads this time. I also think it is interesting how this article points out how we lived in “directionless dark of the mind”. Also, “the hand that filled the parchment page built the city”. I think this means he who communicates most effectively gets to make all the rules and influence all the people. It will be very interesting in the coming year to see how Web 2.0 influences the masses.
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2 comments:
I'm really interested in that quotation about the hand and the parchment, too. I wonder if there might be the idea there that the person who controls the means of communication is the person who controls the city? So it may or may not be about effective communication, but also about the fact of communication technologies.
Your comment about the use of TV for campaigning ads made me think about the issue of advertising when I worked at a law firm years ago. It was a big deal back then (1980's) to even consider a law firm advertising in the newspaper or having a large ad in the yellow pages of the phone book. Some in the office thought it was awful, that it meant the firm was floundering financially and "chasing ambulances" and shouldn't be done, while others thought it was innovative. I was in the former group and still think law firms that advertise on TV must be hurting financially to have to drum up business by more than just the hearsay of satisfied clients. Maybe that's just me.
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